One Cream,
a World of Difference.

LEICA CO.,LTD.

LEICA Co., Ltd. has been manufacturing and selling shoe cream, insoles, and other shoe care products since its founding in 1928. Now celebrating its 97th anniversary in 2025, the company expanded into the sports industry in 2021 by introducing care products for baseball gloves and mitts, broadening its sales channels to sports retailers.

Planning, manufacturing and sales of leather care products

LEICA CO.,LTD.

address
〒136-0072, 3-9-20 Oshima, Koto-ku
tel
+81 3-3681-7181
fax
+81 3-3637-7777
CEO
Fukuhara Noriyuki
URL
https://leica.co.jp/

The Finest Handcrafted Shoe Cream

Each batch of LEICA’s shoe cream is carefully crafted by skilled artisans. The formula is adjusted to match seasonal humidity and temperature changes, ensuring consistent quality year-round. While maintaining affordability, LEICA excels in flexibility, accommodating custom orders for OEM products. Since production is largely done by hand, even small-batch orders of just a few hundred can be tailored to meet specific packaging designs and ingredient compositions.

Bringing Shoe Care Expertise to Baseball Gear

In 2021, LEICA leveraged its expertise in shoe care to launch the baseball glove care brand “FORTUNE FIELD” in response to growing OEM demand. By applying its signature cleaning and conditioning techniques, the brand developed formulas that both clean and extend the life of leather sports equipment. Recognized as a “leather professional”, LEICA’s products have received high praise from athletes and enthusiasts alike. The brand’s popularity soared after YouTubers featured it in their videos, leading to a surge in orders and inquiries.

Expanding into Sneaker Care for the Next Generation

As LEICA gains recognition in the baseball world, it continues to explore new opportunities in shoe care. The company recently launched Sneaker Shampoo to meet changing consumer preferences and the decline in leather shoe demand. Given Koto City’s strong presence in the leather goods industry, LEICA is also actively seeking collaborations with local businesses. With nearly a century of expertise behind it, LEICA is preparing for the next 100 years, embracing innovation while staying true to its craftsmanship.