Robust and durable: hard-working boots for the hard workers of the market
Ito-uroko’s boots are particularly famous for the durability of the sole. Their specially-moulded soles, made without cavities, are robust and strong – perfect for the busy market workers. In the market, they have a saying about Ito Uroko: “When I’m qualified, I want to wear those boots”. People will wear one pair for decades, and when they finally need to, replace them with the same pair again.
The ever-improving rubber boots with outdoor appeal
Ito-uroko’s high-quality boots are well known among market workers, but have also attracted more general attention. Since they stand up well to rain and cold, farmers, livestock workers, and outdoor-types are also passionately supportive of the brand. The mixing of the thick rubber and arrangement of the glue have been refined using real-life testing from the market and shop floors. The comfort of the boots is evidenced by the sheer number of repeat customers.